2 Remain in $300 Mil. Miller Media Pitch

NEW YORK Miller Brewing cut WPP Group’s MindShare from its estimated $300 million media review after hearing presentations from three agencies last week, sources said.

The remaining contenders are incumbent Starcom, a unit of Publicis Groupe, and Aegis Group’s Carat. Those two agencies will likely meet once more with Miller executives to refine and clarify their positions, per sources.

The client declined to comment on the cut or to confirm finalists. The shops either could not be reached or declined comment. According to sources, the brewer will likely make a decision by month’s end.

Word of the review, which is being managed by search consultant Roth Associates in New York, was disclosed in late January. At the time Bob Brennan, Miller’s director of strategic projects, was overseeing the process.

In March, however, Miller hired McDonald’s marketing executive Jackie Woodward as vp of programming, media and marketing assets, and she assumed responsibility for the review. She reports to Tom Long, Miller’s chief marketing officer.

Woodward’s position at Miller is new, but she effectively takes over the duties held by Brennan before he was named director of strategic projects. Previously, he had been director of marketing services.