16 Brilliant Outdoor Ads That Rocked the Real World in 2016

Intriguing, amazing and hilarious executions from all over the world

Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. There's something particularly delightful about great work that lives in the physical world and not on a screen. The best outdoor work is immediate, visceral, instantly relevant—and just real—in ways advertising always strives to be.