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Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been making its famous pralines since 1923, but suddenly the only thing getting attention was the brand’s name: Isis.
That a chocolate-bunny company shared a name with a terrorist organization posting beheading videos on YouTube was, of course, pure coincidence. “Had we known there was a terrorist organization with the same name,” marketing manager Desiree Libeert told Reuters, “we would have never chosen that.”
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