10 Ways Brands Are Talking About the Olympics Without Saying ‘Olympics’

And one company that's suing the USOC

If you're not an official Olympic sponsor brand, talking about the Olympics on social media during the games can be a minefield thanks to the U.S. Olympic Committee's strict intellectual property rules. Some brands have managed to leverage the enthusiasm of the games without breaking the rules, however. Here's how they're doing it:

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}