Wrangler Sends $40 Million Global Creative Account to Mother New York

Appointment comes on the heels of the agency's AR experience for the brand

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Wrangler has named Mother New York as its global creative agency of record, following a review launched last fall.

Sources close to the matter say the brand handled the review internally. Mother New York will be tasked with handling branding development and communications strategy development globally, spanning channels including broadcast, digital, OOH and print. The review followed parent company VF Corporation announcing it would spin off Wrangler and Lee into a separate company. Mother New York’s appointment as agency of record comes on the heels of its “Wrangler on my Booty” branded AR experience for the brand.




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