Lil Nas X's 'Wrangler on My Booty' Line In 'Old Town Road' Is Now a Branded AR Experience

A successful scan reveals behind-the-scenes footage

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Your life might not be a movie. It might not be all “bull ridin’ and boobies.” You might not even have a cowboy hat from Gucci.

But as long as you have Wrangler on your booty, you’ll be able to enjoy a VIP moment with this new mobile project from agency Mother New York that honors the denim brand’s shoutout in viral hit “Old Town Road” by Lil Nas X.

Starting today, visiting on a smartphone will activate a web app that’s designed to detect (as you might guess) Wrangler on your booty.

Scan a derrière that’s wearing Wrangler jeans and you’ll unlock behind-the-scenes footage from the five-minute “Old Town Road” music video that debuted last week after months of the song building momentum via video memes and social media.




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