WPP's Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB

The multicultural agency will be a standalone entity

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts.

The holding group bought Zubi in 2017 and placed it within dedicated Ford network GTB, but it will now be a standalone specialty group working with various other WPP properties. The shift follows Ford’s decision to send lead creative duties to BBDO and Wieden + Kennedy New York last year. GTB later cut 2% of its total staff and brought

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in