WPP's Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following Account Loss

Several dozen including creative lead affected

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GTB, the global network dedicated to serving WPP’s single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world.

The news comes just over two months after the Detroit-based client named BBDO as its new lead creative agency and Wieden + Kennedy as a key “innovation partner” following an extended review managed by London’s Flock Associates. Ford previously assigned its comeback campaign to W+K’s New York office.

While

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