WPP Merges Geometry Into VMLY&R

The new company is called VMLY&R Commerce

WPP folds Geometry into VMLY&R to form new commerce agency. WPP

Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that it’s bringing together commerce and experience agency Geometry and creative powerhouse VMLY&R. The Geometry brand name will be dropped; the new company will be named VMLY&R Commerce and start official operations on Jan. 1.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.