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Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that it’s bringing together commerce and experience agency Geometry and creative powerhouse VMLY&R. The Geometry brand name will be dropped; the new company will be named VMLY&R Commerce and start official operations on Jan. 1.
The agency will fall under VMLY&R’s remit. Beth Ann Kaminkow, who joined Geometry in spring 2019, becomes VMLY&R Commerce CEO, working closely with VMLY&R global