The Future of Agencies

WPP Merges Geometry Into VMLY&R

The new company is called VMLY&R Commerce

WPP folds Geometry into VMLY&R to form new commerce agency.WPP
By Doug Zanger

November 16, 2020

Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that it’s bringing together commerce and experience agency Geometry and creative powerhouse VMLY&R. The Geometry brand name will be dropped; the new company will be named VMLY&R Commerce and start official operations on Jan. 1.

Doug Zanger

Doug Zanger is Adweek's Agencies editor, focusing on creativity and agencies.

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