Adweek Together: The Future of Agencies

VMLY&R global CEO Jon Cook on how the business is changing

Today's discussion surrounds the future of agencies. Adweek
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How will agencies evolve to keep up with the changing world around them?

This year alone, they’ve already had to go through seismic shifts with the Covid-19 crisis and its ensuing recession, and now the resounding call for social justice. VMYL&R works with brands such as Wendy’s and has shepherded campaigns for brands including Nintendo’s quarantine hit game Animal Crossing through the pandemic.

VMLY&R global CEO Jon Cook joins Adweek’s community editor Ko Im on this episode of Adweek Together to talk about how his agency has adapted and what his team is doing to elevate diversity within its ranks.

Adweek Together is a weekly discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. Today’s episode is brought to you by the Institute for Brand Marketing, a first-of-its-kind professional development program specifically designed for marketing and advertising professionals, created in collaboration with IBM Watson Advertising and Adweek. For inquiries and feedback, email us at

Join Adweek for Purpose-Driven Marketing, a live virtual event on Sept. 29, to discuss authentic brand purpose and hear insights from top marketers on navigating these uncertain times. Register now

@koimtv Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.