Ad Tech

WPP Forms Pact With 'Kid Tech' Platform SuperAwesome

Global privacy laws are putting pressure on how brands advertise to kids

wpp and superawesome logos
SuperAwesome's tech insures that zero data is used to serve ads to kids.WPP, Super Awesome
Headshot of Andrew Blustein
By Andrew Blustein

May 28, 2020

As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles

a gray handprint with purple splattered across it

The Future of Identity

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

By Andrew Blustein

iab fraud

Programmatic

IAB Tech Lab Offers to Keep Track of Transparency Tools

By Andrew Blustein

spectrum reach graphic

Programmatic

Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising

By Andrew Blustein

illustration of a tv

Programmatic

Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

By Andrew Blustein

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad


Why Delivering an Omnichannel Experience Is Key in the Evolving Grocery Shopping Landscape

By Matt Miller


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence