WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome

Global privacy laws are putting pressure on how brands advertise to kids

wpp and superawesome logos
SuperAwesome's tech insures that zero data is used to serve ads to kids. WPP, Super Awesome

As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.