Ad Tech

WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome

Global privacy laws are putting pressure on how brands advertise to kids

wpp and superawesome logos
SuperAwesome's tech insures that zero data is used to serve ads to kids. WPP, Super Awesome

By Andrew Blustein

May 28, 2020

As content consumption surges during the pandemic, WPP has struck a global partnership with SuperAwesome, a self-proclaimed kid-tech platform, to help advertise to children in a more privacy-compliant way.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}