Ad Tech

Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem

Is big tech ready for the regulatory onslaught that comes with advertising to children?Photo Illustration: Aanya Gupta; Sources: Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

June 11, 2019

Grabbing a kid’s attention isn’t the easiest thing, and because of that, advertisers are sinking more than $1 billion in ads to reach the pint-sized market.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles
Related Articles
Programmatic

Ads.Txt Could Save Ad Tech—If It Wasn’t So Convolutedicon-image

By Shoshana Wodinsky

adweek nextech conference stage supply path optimization panel
NexTech

How Advertisers Are Untangling the Programmatic Supply Chainicon-image

By Shoshana Wodinsky

Ad Tech

FreeWheel’s New Roster of Tools Intended to Simplify the OTT Buying Processicon-image

By Shoshana Wodinsky

Ad Tech

Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Techicon-image

By Shoshana Wodinsky

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

Why Brands Should Embrace Supply Path Optimization Now

You Might Like

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

Beautiful Things Happen When Video Meets Display

By Criteo