Ad Tech

Advertisers Will Spend More Than $1 Billion on Kid-Centric Ads by 2021

New research highlights the need for checks and balances to protect the youngest end of the digital ad ecosystem

Is big tech ready for the regulatory onslaught that comes with advertising to children?Photo Illustration: Aanya Gupta; Sources: Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

June 11, 2019

Grabbing a kid’s attention isn’t the easiest thing, and because of that, advertisers are sinking more than $1 billion in ads to reach the pint-sized market.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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