Women-Owned Wellness App Shine Debuts First TV Campaign

Droga5 helps bring the brand’s inclusive ethos to life

WOC meditating
Shine was founded by a Black woman and a half-Japanese woman. Shine

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.