'Womb Stories' Wins 4 Grands Prix at Cannes, but Its Creators Warn Taboos Remain the Norm

Despite wins in Film, Titanium and more, campaign's creators say women's health marketing still has far to go

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Libresse/Bodyform’s “Womb Stories” has topped off its winning streak at Cannes Lions by scooping two more Grand Prix in the highly competitive Film and Titanium categories.

As was predicted, the campaign has been one of the big winners at the virtual Cannes festival this week, garnering numerous Lions including Grand Prix for Film Craft and Health & Wellness

Earlier this year “Womb Stories” also won major prizes at other ad industry awards shows, including The One Club and D&AD, where it scored a coveted Black Pencil. 

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