Cannes Lions

'Womb Stories' Wins 4 Grands Prix at Cannes, but Its Creators Warn Taboos Remain the Norm

Despite wins in Film, Titanium and more, campaign's creators say women's health marketing still has far to go

"Womb Stories" for Essity-owned brands like Bodyform has dominated the awards circuit in 2021.AMV BBDO
Headshot of Brittaney Kiefer
By Brittaney Kiefer

June 25, 2021

Libresse/Bodyform’s “Womb Stories” has topped off its winning streak at Cannes Lions by scooping two more Grand Prix in the highly competitive Film and Titanium categories.

Headshot of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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