With Witty New Ads, Massage Envy Wants Pampering to Be a More Accessible Part of Life

Work from Fallon stars Vanessa Bayer and Arturo Castro

vanessa bayer gets a facial
Vanessa Bayer in full-relaxation mode. Massage Envy

To some degree, people look at massages and other wellness activities as a luxury. Additionally, there can be some level of intimidation in taking an hour or two for one’s wellbeing. But at Massage Envy, a facial could very well be the gateway for a stressed-out society to get a little relaxation.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.