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Presenting itself as a “natural source of vitality,” French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animals.
Created by Ogilvy Paris, the new campaign comprises three short 30-second videos showing a squirrel slam-dunking nuts into a nest, two bees “boxing” a flower to get nectar, and a ladybug having a dance-off.
Ogilvy Paris said the work, a “hymn to nature and life,” was a new direction for Vittel, and the first time it had linked its advertising to its commitment to maintaining biodiversity in France’s Vosges mountains, where the water comes from.
The new campaign kicked off July 6 in France
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