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Earlier this year, Havas’ New York and Germany offices co-released an app that helps people with hand tremors use smartphones and tablets. They released the app, named Staybl, on the app store—for free.
Havas took on the pro bono project after a teammate’s family member received a Parkinson’s diagnosis and found interacting with the digital world increasingly difficult.
“We’re firm believers in really using business as a force of good, and Staybl really led us on to that path,” said Kathrin Hoffmann, head of experience and systems design at Havas CX.
Havas isn’t the only agency changing the conversation around accessibility.