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Nationwide Building Society, a major British financial institution and the largest of its kind in the world, has entered its third year backing an anti-bullying program in the U.K. which aims to recruit 10,000 ambassadors over the next three years across schools to protect pupils from such harassment. In fact, research carried out by Censuswide last year discovered that 24,000 children miss school each day due to bullying.
Focusing across 660 early education/primary schools, the aim of the campaign is to ask children to pledge to talk to someone should they experience bullying.
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