What Working in a Tattoo Shop Taught Me About Advertising’s Creative Process

It’s about letting the artist thrive without imposing your will

Illustration of a brain and a lightbulb each holding a plug
If you don’t have some doubts during the creative process, you’re most likely doing it wrong. Getty Images

There’s something about stabbing a stranger for several hours straight that reveals their true colors. Having previously worked in a tattoo shop, I learned early on in my career about people making questionable creative choices.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.
Zach Canfield is an associate partner and director of talent at Goodby Silverstein & Partners.