What Marketers Need to Know About the UN’s Race to Zero Campaign

Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its guidelines this June. The refresh will include new recommendations for businesses on client disclosure and advertised emissions. During Adweek’s Sustainable Leadership Forum Thursday, Futerra’s Solitaire Townsend and Assembly Global’s Gaby Sethi sat down with Adweek’s Jameson Fleming to discuss what these changes will mean for agencies around the world. 

Sustainability in advertising 

The Race to Zero aims to create a pathway for non-state actors, such as businesses and individuals, to join the Paris Agreement and take meaningful action in support of its goal of reaching net-zero carbon emissions. 

Solitaire Townsend, chief solutionist and co-founder of Futerra, recently became the first marketer to be part of the working group that reviews the rules and criteria of The Race to Zero to ensure they are...