What Makes for an Effective Modern Chief Strategy Officer

The CSO must be a prognosticator, connector, thought leader and influencer

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The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered.

Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small and those independent or operated by holding companies.

Next up is a look at the chief strategy officer. Over the past decade, strategy has become more vital, as creative and media have moved away from their silos and the whole process has become integrated.



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