What Is Musicbed and Why Did It Create Hypertargeted Out-of-Home Posters Calling Out Creatives?

Messages to head honchos at W+K, Grey, 360i and more

If you’re a creative director at an agency you might tune out ads more than the average person—even if the copy is incredibly clever. At least, that was the thinking behind Musicbed’s hypertargeted out-of-home campaign which uses billboards, subway posters and windows to send messages to top creatives like Barton F. Graf’s Gerry Graf, 360i executive creative director Frank Cartagena and Wieden + Kennedy creative director Caleb Jensen, among others.