What Inspire Brands’ Purchase Means for Dunkin’ and Its Agencies

From its relationship with Publicis to expansions and product collaborations

dunkin donuts
Inspire Brands' acquisition of Dunkin' Brands roughly doubles the restaurant group's size. iStock

The acquisition of Dunkin’ Brands by Inspire Brands for about $11.3 billion including debt, announced last week, will reshape the restaurant landscape as consolidation continues.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.