What Inspire Brands' Purchase Means for Dunkin' and Its Agencies

From its relationship with Publicis to expansions and product collaborations

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The acquisition of Dunkin’ Brands by Inspire Brands for about $11.3 billion including debt, announced last week, will reshape the restaurant landscape as consolidation continues.

The purchase builds on Inspire’s shopping spree—the holding company formerly known as Arby’s Restaurant Group and currently owned by private equity firm Roark Capital has acquired four brands in as many years. In late 2017, the company inked a $2.9 billion deal for Buffalo Wild Wings. A year later, it bought Sonic for $2.3

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