VMLY&R Taps IBM iX's Simon Macfarlane as Executive Director of Tech for EMEA

He rejoins WPP after previous spells at Wunderman and Cognifide

VMLY&R has hired IBM iX’s associate partner Simon Macfarlane to take on the role of executive director of technology for EMEA with the aim of building relationships with tech providers while also developing the WPP agency’s digital transformation offer in the region.