Vital Farms Stays 'Bullsh*t Free' While Calling Out Shady Corporate Practices

The latest work, from agency of record Preacher, continues a pull-no-punches theme

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Cage-free eggs may seem like the humane choice—the term is widely used in advertising—but in truth, it means hens only have about a 1-square-foot space to move around in.

Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to office workers in a cubicle. Spoiler: Everyone is crushed and cranky. 

And while it’s comical to watch several hapless humans try to maneuver around each other in a faux-tiny office, the brand is making a serious point about greenwashing.



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