Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Cage-free eggs may seem like the humane choice—the term is widely used in advertising—but in truth, it means hens only have about a 1-square-foot space to move around in.
Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to office workers in a cubicle. Spoiler: Everyone is crushed and cranky.
And while it’s comical to watch several hapless humans try to maneuver around each other in a faux-tiny office, the brand is making a serious point about greenwashing.