Sustainability

Brands Hit With Guidelines to End Greenwashing Amid Consumer Skepticism on Sustainability

Landmark global guidance encourages advertisers to ensure assertions are robust

illustration of a man holding a drink while talking to a group of people, with a tree to his right and a little otter playing ukelele next to him
'Little Drinks, Big Ideas' was banned following complaints of greenwashing from Extinction Rebellion.Innocent Drinks
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By Rebecca Stewart

April 4, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible.

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Headshot of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor.

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