Visa Seeks to Consolidate $200 Million Global Creative Account

Incumbents BBDO and Saatchi & Saatchi have been invited to participate

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Visa is hoping to make the change to address its continually evolving strategy. Visa

Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek.

@ErikDOster Erik Oster is an agencies reporter for Adweek.