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Visa has launched a review of its creative account with an eye toward consolidating with a single agency of record globally, Visa CMO Lynne Biggar confirmed to Adweek.
Incumbents BBDO and Saatchi & Saatchi have both been invited to participate in the process. BBDO has led global creative for Visa since 2012 when it took over for TBWA. Saatchi & Saatchi led creative for Visa Europe, which Visa Inc. acquired for $23.4 billion back in November 2015 and has continued leading creative for Visa in the region.