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Visa is moving its global creative business back to BBDO after its digital agency helped craft its Olympics work this year. The Omnicom agency lost lead worldwide status on the business in 2008 after a review in which corporate sibling TBWA prevailed. TBWA earlier replaced BBDO as Visa's U.S. agency in 2006.
BBDO's digital agency, Atmosphere Proximity, N.Y., created this summer’s high-profile social Olympics campaign “Global Cheer” for the credit card company. BBDO has maintained other ties to the marketer: Last year AlmapBBDO, São Paulo, was given Visa’s business in Brazil.
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