Virtual Cannes Lions Generated $47.7 Million—Half of Its 2019 Revenue

Ascential, its owner, is also set to go on a digital commerce acquisition spree

Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)—just under half of the amount generated in 2019 when it was last held in person.

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