Cannes Lions

Virtual Cannes Lions Generated $47.7 Million—Half of Its 2019 Revenue

Ascential, its owner, is also set to go on a digital commerce acquisition spree

What Execs Want to See and Hear From Cannes Lions' Return — Cannes Lions virtual festival drove half the revenue from its physical event in 2019.Jonny Wan/Cannes Lions

July 28, 2021

Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)—just under half of the amount generated in 2019 when it was last held in person.

Stephen Lepitak

@stephenlepitak
stephen.lepitak@adweek.com

Stephen is Adweek's Europe bureau chief based in Glasgow.

Cannes Lions

Virtual Cannes Lions Generated $47.7 Million—Half of Its 2019 Revenue

Ascential, its owner, is also set to go on a digital commerce acquisition spree

Stephen Lepitak

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Stephen Lepitak