Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing

The brand is also consolidating all media with Publicis

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Verizon is adding Ogilvy to its agency roster to handle the brand’s b-to-b account, the brand confirmed to Adweek.

“Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” a Verizon spokesperson told Adweek.

While WPP global chief creative officer Rob Reilly formerly led creative at McCann and worked on the Verizon account, a source close to the pitch told Adweek that Ogilvy leaned on Chris Beresford-Hill, Ogilvy’s North America president and CCO, and Mick McCabe, global CSO, to lead the pitch.

“Verizon is one of America’s most iconic brands and we are honored to use the power of creativity to impact their brand and business,” Devika Bulchandani, global CEO of Ogilvy, told Adweek.




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