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Venables Bell & Partners is getting its own artificial intelligence-driven partner shop.
The San Francisco-based agency has announced a new offshoot firm called Braive, which aims to provide creative and strategic consulting services to help brand marketers hone their use of AI. While Braive will operate independently from the agency, it was developed in partnership with VB+P and co-founded by former VB+P brand strategy director Trace Cohen and tech entrepreneur Joe Kleinschmidt.
The services offered by Braive will begin with online workshops with brands, in which the firm will help marketers brainstorm and flesh out AI strategies to meet various business goals.
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