Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review.
The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe.
The Martin Agency will be tasked with strategic brand and campaign strategy across the U.S., Canada and Europe, with the goal of helping UPS gain impact from its range of services and introducing specialized capabilities in markets including ecommerce, health care and life sciences. The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in