UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

The Martin Agency and Initiative win creative, media for North America and Europe

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UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review.

The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe.

The Martin Agency will be tasked with strategic brand and campaign strategy across the U.S., Canada and Europe, with the goal of helping UPS gain impact from its range of services and introducing specialized capabilities in markets including ecommerce, health care and life sciences. The

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