As more minority-owned small businesses are impacted by the ongoing pandemic, shipping company UPS is offering a little fashion and a lot of help.
UPS debuted its first-ever, limited-edition apparel and merchandise collection, Be Unstoppable, at New York Fashion Week (NYFW). The collection is the latest extension of the brand’s Proudly Unstoppable initiative, which aims to provide visibility and support for minority-owned small businesses, specifically during the pandemic.
The launch taps into the fashion drop craze, connecting the company with a younger, more diverse audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in