Two Creatives Join Forsman & Bodenfors to Lead New York Office

Johan Eghammer leaves CP+B after one year, while Johan Olivero joins from agency’s Stockholm office

The two will lead creative at the agency's co-headquarters in New York City. Forsman & Bodenfors
Headshot of Minda Smiley

Johan Olivero and Johan Eghammer are set to join the creative department Forsman & Bodenfors New York this summer.

Considering the agency doesn’t use senior titles in order to foster a “collaborative” environment, the two aren’t taking on any particular roles, but will rather help lead the creative department alongside Andreas Baumert, Cerra Buckholz, Jordan Chouteau and Matt Creamer.

The appointments come months after the Swedish agency established its New York presence via a merger with Kirshenbaum Bond Senecal + Partners. In September of last year, MDC Partners merged KBS and Forsman & Bodenfors under the latter’s name.

Olivero is relocating to New York from Forsman & Bodenfors’ offices in Sweden, where he’s spent nearly 20 years. According to the agency, he’s won numerous international awards for brands like Volvo and Swedish supermarket chain Coop.

“Having worked closely with Johan Olivero throughout the past year, it’s clear that his unmatched passion for world-class creative work and his thoughtful approach to collaboration make him an exceptional creative, leader and human being,” said Mike Densmore, who was named CEO of Forsman & Bodenfors New York in March.

Eghammer joins from CP+B in Boulder, where he’s served as executive creative director since last year. Prior to that, he spent 23 years Forsman & Bodenfors in Sweden, where he worked with brands including Coop, Volvo, Ikea, Carlsberg, Pernod Riccard, Unicef and Visit Sweden. In 2001, he helped found the shop’s Stockholm office.

“We could not be happier to welcome Johan Eghammer back to our family at F&B,” said copywriter and global executive chairman Anna Qvennerstedt. “Johan is one of the best in the business—a creative with strategic chops and a unique approach to craft, as well as an all-around great guy. Our entire collective around the globe is lucky to have him back, and I cannot wait to see what he and the team in New York create together.”

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.