Cannabis

Turn On, Tune In, Drop Out? Edibles Campaign Looks Low-Key Trippy but the Goodies Are All About Productivity

The retro-style ads for Canyon THC's low-dose products come from indie agency TDA Boulder

Three ads for Canyon THC. All have different retro illustrated designs and read, from left to right: Laundry, Yardwork and Vacuum
The work flips the carefree Summer of Love notions on their heads and bats back against the stoner stereotype.TDA Boulder, Canyon THC
Terry Stanley
By T.L. Stanley

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If a cannabis marketer uses groovy, psychedelic images—think flower power and candy colors—it may bring to mind Woodstock-era bacchanals with a “turn on, tune in, drop out” vibe.

A new campaign from Canyon THC has purposely co-opted the look of that acid trippy period, but flipped the carefree Summer of Love notions on their heads. The brand is batting back against the stoner stereotype, in fact, with the tagline, “2.5 mg of productivity” to tout low-dose edibles formulated so consumers can imbibe but still finish their to-do lists.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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