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The Big Game
Presented By
Roku

Turkish Airlines’ Exploration-Themed Super Bowl Ad Will Be the First From a Spanish Agency

David Madrid created the spot with its Miami office

Astronauts walk toward the camera in footage that seems to date from the 1960s
Turkish Airlines' Super Bowl teaser hints at an homage to the history of space flight. Turkish Airlines

By David Griner

January 29, 2020

Turkish Airlines has often taken pride in being the first brand from Turkey to advertise in the Super Bowl, but this year’s spot will also mark another international debut in the Big Game: its first Spanish ad agency.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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