Turkish Airlines Highlights Flights to Gotham City and Metropolis in Super Bowl Pregame Ads

Clever promos from 'airline partner' of Batman v Superman

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Those tuning in to CBS' Super Bowl pregame coverage probably noticed some interesting new destinations being advertised by Turkish Airlines.

As presenting sponsor of part of the pregame show, the airline used its time in the spotlight to feature another media partnership: its role as "official airline partner" of the upcoming Batman v Superman: Dawn of Justice movie.

(UPDATE: The spots were created by Crispin Porter + Bogusky London. See below for more info from the agency.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in