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TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take on the tax game from new creative partner R/GA.
Under Wieden+Kennedy’s creative direction last year, the tax prep service told viewers “Don’t Do Your Taxes.” With R/GA at the helm, that message is now “Make Your Moves Count,” and the campaign leading up to the Big Game celebrates what TurboTax is calling “risers”—those who are blazing their own trails and need the service to make all their money moves count at tax time.
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