Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

Empathetic spot highlights how the brand helps avoid strain

volvo-trucks-chiro-2019 — Truckers get their backs pounded, popped and massaged as Volvo Trucks spreads the word of a feature that's easier on drivers' bodies.Volvo Trucks

September 17, 2019

Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.

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Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care

Empathetic spot highlights how the brand helps avoid strain

Mitch Reames

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Mitch Reames