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The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein & Partners, it felt like a classic car ad until the delightful punchline.
Twenty-three years later, a great deal has changed in the automotive world, and most carmakers are making a push to become well-known in the hotly contested electric vehicle category.
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