Tony Hawk Partners With Industry Vets to Launch Hybrid Brand Consultancy and Creative Agency

D/CAL launches with offices in Detroit and San Diego

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Tony Hawk is the latest celebrity to enter the advertising world, with the launch of hybrid brand consultancy and creative agency D/CAL.

Other founding partners include mcgarrybowen and Carhartt vet Adam Wilson, Leo Burnett, Arc and Trisect vet Ryan Maconochie and Jared Prindle, formerly of Tony Hawk, Inc. and 900 Films.

The agency launches with a team of agency execs, brand marketers, cultural entrepreneurs and a growing network of creators. Launch clients include Michigan-based Drought and HoMedics, Chicago-based CityBase and San Diego-based Tony Hawk Foundation.

“As the next generation continues to favor meaningful brands, the ones that can reconcile cultural relevance with commercial success will endure,” Wilson said in a statement.

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