This Super Bowl Ad Provides Info on Winning a Trip—to Space

There's room for 2 more in this excursion of a lifetime

view of earth reflected in an astronaut's helmet
Inspiration4 offers a first-of-its-kind trip. Inspiration4

Here’s an unconventional ad: One of the spots during the 2021 Super Bowl won’t advertise a product or service. Instead, it’s showing the opportunity to enter a trip—to space.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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