This Scottish Brewer’s Jarring Ad During Game of Thrones May Be One of the Most Honest You’ll See

BrewDog and London agency Uncommon keep it punk … and simple

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Game of Thrones fans in the U.K, unfortunately, don’t have it easy; they’re forced to stay up until 2 a.m. each week if they want to catch the show when it first airs, or else risk running into spoilers. Fortunately for advertisers, the U.K. version of the show on Sky Atlantic includes an ad break, which brands are more than happy to take advantage of each week.

Scottish craft beer company BrewDog took the opportunity to promote its Punk IPA during this week’s episode via a 30-second spot that’s very … loud, in more ways than one.

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