This San Francisco Shop Mimics a Hollywood Production Studio

‘Fast, lean and famous’ is the mantra of Erich & Kallman

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After growing tired of how slow moving traditional agencies had become, two industry vets—former CP+B president Steven Erich and Goodby Silverstein & Partners executive creative director Eric Kallman—decided to strike off on their own last year, founding their own shop, Erich & Kallman.

In order for this new San Francisco agency to succeed, its creators knew it needed to be three things: fast, lean and famous (or, more specifically, it needed to help make the brands it works with famous).

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This story first appeared in the March 27, 2017, issue of Adweek magazine. Click here to subscribe.