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Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent.
“We can’t continue to hire talent in silos for roles that have not evolved in decades and then expect integration and modernization in return,” said Mellano, who currently serves as a vice president at Thinknear by Telenav.