This Former Ogilvy and Fallon Exec Is Starting a Recruiting Practice in Los Angeles

Mandana Mellano's new boutique firm focuses on tech and entertainment

Mandana Mellano
"The goal of Peony is also to connect the cross-functional elements between technology, advertising and entertainment," said Mellano. Peony

Former Ogilvy and Fallon executive Mandana Mellano is opening a boutique talent and recruiting practice in Los Angeles. To take on traditional recruiting in the current age of marketing disruption, Peony will focus less on recruiting for scale or the current practices in serving C-level talent.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.