This Creative Brought a Magical World to Life Using Virtual Reality

Barbarian’s executive creative director leans into her love of emerging tech

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Resh Sidhu holds the top creative role at digital agency Barbarian, and as a woman of color and a mom, recognizes she’s breaking the status quo every day.

“I think my whole career has been about challenging the norm and being the oddball in the room,” she said.

Sidhu started as a graphic designer in the gaming industry around the time of the dot-com bubble. Since then, she’s gravitated to roles that allow her to creatively experiment with new technologies, which landed her a position leading Framestore’s virtual reality studio five years ago while serving as creative director.



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This story first appeared in the June 15, 2020, issue of Adweek magazine. Click here to subscribe.