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News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is—which, Annovera birth control would like to remind you, is a “Va.Gi.Na.”
In a new campaign by McCann, the brand challenges the phrase “the V-word,” a shorthand that makes the female reproductive system sound embarrassing, shameful or obscene.
“Let’s talk about ‘the V-word’—not vagina, but literally ‘the V-word.’ When we talk like that about reproductive health, we’re apologizing, so consider this an un-apology,” states the narration of the ad, which promotes an annual contraceptive ring.
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