This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

Stamen Design also relies on strategic storytelling

(L. to r.) Stamen Design CEO Eric Rodenbeck, gm Jim Stanley, studio manager Razan Dennawi and lead designer Nicolette Hayes
Oliver Archer

At Stamen Design, data and AI drive much of the work the shop does for clients as diverse as the World Health Organization, MTV and even the Dalai Lama. For the latter, Stamen created an interactive project called the Atlas of Emotions, which won a National Design Award.

Founded by CEO Eric Rodenbeck in 2001, the San Francisco agency began to focus on the intersection of design, strategic communications and AI when Jon Christensen, an environmental journalist and former client, joined as partner and strategic adviser in 2015.

Stamen prides itself on “[taking] data that is difficult or tricky to access or complicated or obscure and finding ways to make it intelligible or interesting to a broad audience,” said Rodenbeck. Take Penny, an interactive AI tool created with satellite imagery from DigitalGlobe, that allows users to manipulate city landscapes to predict wealth in certain neighborhoods.

Added Rodenbeck, “We are really up for any challenge involving data, design and storytelling.”

Stamen's work for Atlas of Emotions, which won a National Design Award.


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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.

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