This Agency Founder Sneakily Used The Price Is Right to Get the Attention of Big Clients

He had his shot, and he took it

João Ribeiro, CEO of agency Stream and Tough Guy, on The Price Is Right
João Ribeiro, CEO of new Portuguese agency Stream and Tough Guy, used his airtime to call out potential clients, without the host even realizing. Stream and Tough Guy

When you launch a new agency, one of the most pressing and difficult tasks is attracting interest from big potential clients.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."