This Agency Founder Sneakily Used The Price Is Right to Get the Attention of Big Clients

He had his shot, and he took it

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When you launch a new agency, one of the most pressing and difficult tasks is attracting interest from big potential clients.

Well here’s one way to do it, as long as you don’t mind upsetting your grandmother in the process.

João Ribeiro, co-founder and managing partner of new agency Stream and Tough Guy in Lisbon, recently had a chance to appear on Portugal’s version of iconic game show The Price Is Right.

When they “come on down” to compete, guests are given the opportunity to call out friends or loved ones who might be watching.



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