9 Expert Tips to Make Networking Easier at Industry Events

How to succeed at networking, from the people who do it the most

Adweek Nextech ad tech conference
Marketers mingle at Adweek's NexTech event in July. Sean T. Smith for Adweek

Picture yourself at an industry conference wrapping up for the day—the panels are done, and cocktail hour is about to begin. You’ve grabbed your drink and spotted an open table, but just as you get there another group reaches it at the same time. It’s time to break the ice and have a productive conversation. Some people are naturals, but many dread what comes next.